Omega Generation
For Omega Generation’s 10th Year Youth Conference, I led production, branding, merch, and technical design for ICGC North America's National youth camp. With the theme "Daniel Generation: Righteous Rebellion," I was able to craft bold, youth-centered identity in addition to overseeing a small team and volunteers to bring the event’s visual and experiential elements to life, engaging 400+ attendees in person and thousands online.
Role
Timeline May 2023 - July 2024
Year
Summer 2024
Tools
Introduction
Project Overview: Omega Gen is a National Youth Conference under ICGC North America. For this event, I took charge of everything production and media-related, working closely with a communications team to bring the vision to life.
My Role: I led the charge on marketing direction, merchandise design, branding, production, sound, and lighting.
Key Objectives: This year, being the 10th anniversary, we wanted to go big and do things differently. The goal was to create an experience that not only made a memorable impact but also served as a training ground for volunteers to learn larger-scale production skills they could bring back to their own branches.
Project Context and Challenges
Background: Omega Generation is the youth conference arm of ICGC North America. This was the largest camp yet, and for the 10th anniversary, we wanted to make a real shift in the brand’s identity. The theme, “Daniel Generation: Righteous Rebellion,” set the stage for us to get bold with the design and messaging.
Challenges: With a small team of five managing an array of volunteers, it was challenging to push things forward at times. Limited time, budget constraints, and varying skill levels among volunteers meant I had to find a balance between guiding people and stepping in where the technical skills weren’t quite there.
Merchandise Design
Design Process: I pulled from classical art references like Daniel in the Lion's Den by Philips Galle and The Fiery Furnace illustrated by Gustave Doré to build designs that connected with the theme. We offered a limited pre-camp merch run for fundraising, then provided simpler camp t-shirts to all 400+ participants to keep production costs manageable.
Range of Merchandise: The line included hats, shirts, sweats, and shorts, carefully selected to offer variety while keeping with the camp’s vibe.
Audience Response: Though the merch launch had some hiccups, it was well-received by participants, with many valuing the chance to take something special home.
Marketing Direction
Strategy Development: With the camp’s theme anchored around the story of Daniel, I spent time digging into his life to get a sense of what "Righteous Rebellion" could look like visually. Daniel was unshakable in his faith, walked in excellence, resisted cultural pressures, and held fast to his community. The target age was 12-30, so I drew inspiration from counter-culture movements, balancing a grungy, textured look with script and serif fonts. It resonated with the younger audience but still kept things respectful for the church’s older demographic.
Content & Creative Assets: The campaign was built on social media posts, banners, and other digital ads, with the design reflecting that bold, counter-cultural vibe. This kept engagement high and helped us reach a broader audience.
Results: We ended up reaching 10k viewers cumulative on the livestream across the U.S. and Ghana, making it the most-watched camp to date.
Conference Branding
Visual Identity Development: The branding came straight from our scriptural themes, with bold reds and a blend of curvy serifs and sans-serifs to match the rugged-yet-spiritual feel of the camp.
Brand Experience: The branding was woven throughout everything—name tags with QR-coded schedules, custom lanyards, and even sponsor banners. We made badges for staff and speakers that stood out, using the organization’s global colors for quick recognition. Thank you cards were also included in the welcome kits to show appreciation to everyone involved.
Production Design
Stage & Set Design: The set and stage design process started way back in 2023 to lock in the budget. Without knowing the exact venue, we needed a setup that would fit almost anywhere, work within our budget, and still meet production goals. Patch lists and diagrams were finalized early to make it easy for volunteers to jump in without any confusion, keeping the setup straightforward but impactful.
Sound and Lighting Design
Sound Design: We used the Behringer X32 as the core of our audio system. While a Wing or LV1 would have given us more flexibility, the X32 is almost a standard in churches and super accessible for volunteers. For PA, the RCF HDL 6A boxes and 9006 subs were compact, powerful, and gave us that clear, full-room sound we needed while staying within budget. When we got to the venue, we ended up having to work around a pre-existing PA setup, but the HDL6s were small enough to be flexible with sightlines and space requirements.
Lighting Design: For lighting, the Chamsys MagicQ software was a no-brainer—it’s free, outputs 64 Art-Net universes, and has a built-in visualizer. Volunteers found it intuitive, and adding a control wing gave them the tactile control they needed to handle the setup. I kept fixture types consistent to make programming easy and minimize confusion.
Outcomes and Reflections
Success Metrics: We saw YouTube viewership increase by 10k, and the subscriber count went up by 300. Beyond numbers, the real win was in the stories we heard from people afterward—lives were changed, and new perspectives were formed.
Personal Takeaways: This project was a defining moment for me, where I could bring together my passions and calling. At the end of the day, it’s about impact, and seeing people gain valuable production experience and spiritual insight made it all worth it. Also, watch out for typos lol!